The inaugural Worldwide MICE Summit 2024 (IMS24) has positioned Saudi Arabia as a number one world participant within the conferences, incentives, conferences, and exhibitions (MICE) trade. Held in Riyadh, this transformative occasion showcased the Kingdom’s fast developments within the sector, aligned with its formidable Imaginative and prescient 2030 targets. With over 70 international locations represented, IMS24 set the stage for daring bulletins, groundbreaking partnerships, and progressive methods to redefine the worldwide MICE panorama.
A Historic Occasion with Transformative Bulletins
The opening day of IMS24 was marked by 19 main bulletins, together with the debut of 12 marquee occasions scheduled for 2025 and the institution of latest regional places of work by three world Skilled Exhibition Organizations (PEOs): RX International, Messe Munich, and Clarion Occasions. These developments underline Saudi Arabia’s dedication to fostering financial progress, innovation, and collaboration on a world scale.
Saudi Arabia’s Imaginative and prescient for the MICE Trade
The MICE trade is a cornerstone of Saudi Arabia’s Imaginative and prescient 2030 technique, geared toward diversifying its economic system and decreasing dependence on oil. By leveraging the sector’s potential, the Kingdom is creating alternatives throughout industries, fostering world partnerships, and attracting investments.
His Excellency Fahd Al Rasheed, Chairman of the Saudi Conventions and Exhibitions Common Authority (SCEGA), expressed optimism in regards to the summit’s influence:
“The primary day of IMS24 has strengthened Saudi Arabia’s place as probably the most thrilling MICE hub globally. The bulletins, together with new workplace openings by three of the highest 10 world PEOs and the launch of 12 marquee occasions, underscore the sector’s potential to attach individuals, foster innovation, and create alternatives throughout all financial sectors in alignment with Imaginative and prescient 2030.”
Key Occasions Debuting in 2025
The launch of 12 globally famend occasions highlights Saudi Arabia’s rising experience in internet hosting world-class exhibitions and conferences. Some notable occasions embody:
Money20/20 (Informa/Tahaluf)
FIBO (RX International)
World Refining Expertise Congress
Superior Therapies Week
Hearth Division and Emergency Companies Convention (Clarion Occasions)
FSB Sports activities Present and Worldwide {Hardware} Present
(Koelnmesse/DMG)
HOST (Fiera Milano)
ArabLab (Terrapin)
Saudi Muscle Present (Italian Exhibition Group)
World Industrial Supplies and World Superior Packaging, Printing & Plastics (KAOUN)
These occasions are anticipated to draw a world viewers and additional set up Saudi Arabia as a premier vacation spot for worldwide gatherings.
Strategic Partnerships to Propel MICE Development
IMS24 additionally noticed the signing of 4 key Memorandums of Understanding (MOUs) between SCEGA and distinguished Saudi entities:
The Ministry of Human Sources and Social Improvement
The Saudi Tourism Authority
The Occasions Funding Fund
The Nationwide Occasions Middle
These agreements are designed to reinforce funding, nurture expertise, and promote collaboration throughout numerous sectors, accelerating the MICE trade’s progress and influence.
International Leaders Unite for Insightful Discussions
IMS24 introduced collectively world leaders, policymakers, and trade specialists to deal with rising traits and alternatives within the MICE sector. Highlights included keynote addresses and panel discussions by:
His Excellency Ahmed Al-Khateeb, Saudi Minister of Tourism
Former Prime Ministers and Ministers from the UK, Italy, Bulgaria, and Greece
Executives from main organizations corresponding to Informa, RX International, Messe Munich, and Clarion Occasions
Representatives from the International Affiliation of the Exhibition Trade (UFI) and the Worldwide Congress and Conference Affiliation (ICCA)
Matters of dialogue ranged from fostering innovation and sustainability to unlocking funding alternatives, all geared towards reshaping the way forward for the MICE trade.
Saudi Arabia’s Investments Aligned with Imaginative and prescient 2030
Saudi Arabia has made multi-billion-dollar investments within the MICE sector, aligning with its Imaginative and prescient 2030 technique to diversify its economic system and elevate its world standing. The Kingdom’s efforts embody constructing state-of-the-art venues, fostering innovation, and selling sustainable practices.
His Excellency Fahd Al Rasheed emphasised the position of the MICE sector as a transformative power:
“The occasions and exhibitions sector serves as a catalyst for transformation, connecting world stakeholders and creating alternatives that drive financial progress and cultural trade.”
Innovation and Sustainability Take Middle Stage
Day Two of IMS24 is ready to delve deeper into key areas corresponding to innovation, funding, and sustainability. With over 1,000 trade leaders collaborating, discussions and networking periods will deal with:
Constructing superior, eco-friendly venues
Addressing world sustainability challenges within the MICE trade
Fostering partnerships to drive progress and innovation
These initiatives spotlight Saudi Arabia’s dedication to shaping a sustainable and forward-thinking MICE sector.
About IMS24 and SCEGA
The Worldwide MICE Summit (IMS24) serves as a premier platform for world leaders and professionals to collaborate on advancing the MICE trade. It gives useful insights into rising traits, sustainable practices, and progressive options.
The Saudi Conventions & Exhibitions Common Authority (SCEGA),
established in 2018, performs a pivotal position in creating and regulating Saudi Arabia’s MICE sector. By selling the Kingdom as a premier vacation spot for occasions and exhibitions, SCEGA goals to drive financial progress, improve expertise improvement, and solidify Saudi Arabia’s place as a world chief.
A International Influence: Participation from Over 70 International locations
IMS24 welcomed representatives from greater than 70 international locations, together with the USA, UK, Germany, Italy, Japan, and India. This world participation underscores Saudi Arabia’s rising affect within the MICE trade and its skill to draw top-tier expertise, innovation, and funding.
Conclusion
Saudi Arabia’s inaugural Worldwide MICE Summit 2024 (IMS24) has set a brand new benchmark for the worldwide MICE trade. By internet hosting transformative occasions, forging strategic partnerships, and championing innovation and sustainability, the Kingdom is quickly
rising as a powerhouse within the MICE sector. As Saudi Arabia continues to align its efforts with Imaginative and prescient 2030, the world can anticipate even larger developments and collaborations that redefine the way forward for worldwide occasions and exhibitions.
Ceaselessly Requested Questions
1. What’s IMS24?
IMS24, or the Worldwide MICE Summit 2024, is a premier occasion held in Riyadh, Saudi Arabia, geared toward advancing the worldwide MICE trade by means of innovation, collaboration, and sustainability.
2. What’s the significance of the 12 marquee occasions introduced?
These occasions, set to debut in 2025, spotlight Saudi Arabia’s rising experience in internet hosting world-class conferences and exhibitions, attracting world audiences and investments.
3. How does IMS24 align with Imaginative and prescient 2030?
IMS24 helps Imaginative and prescient 2030 by diversifying Saudi Arabia’s economic system, creating job alternatives, fostering innovation, and selling the Kingdom as a world hub for occasions.
4. Who’re some notable members in IMS24?
The summit featured leaders corresponding to Saudi Minister of Tourism Ahmed Al-Khateeb, executives from RX International and Clarion Occasions, and former prime ministers from Europe.
5. What position does SCEGA play within the MICE sector?
SCEGA oversees the event and regulation of Saudi Arabia’s MICE trade, selling financial progress, expertise improvement, and world partnerships.
