On Feb. 20, historical past was made. It was reported that, for the primary time ever, Amazon had surpassed Walmart in quarterly income — $187.8 billion to $180.5 billion within the fourth quarter of 2024. Traders instantly took discover and Walmart’s inventory dropped practically 7%. Walmart nonetheless led Amazon in annual income for 2024, nevertheless — $674 billion to Amazon’s $638 billion — because the Bentonville, AR-based Walmart barely saved its title because the world’s largest retailer.
Some would possibly suppose that Walmart is beginning to lose as a result of its gross sales are happening, and that its enterprise mannequin is archaic, however Walmart really has continued to develop year-over-year, with explosive development over the past three years. Actually, Walmart’s revenues for 2024 had been the very best they’ve ever been — 6% increased than in 2023.
So, who would suppose that on the earth of massive retail, New Tampa would get one thing the remainder of the nation doesn’t but have? This “not so secret weapon,” which might be pilot-tested quickly, is a part of Walmart’s plan to hold onto the #1 spot. Lasers? Robots? Synthetic Intelligence? How about all three? Sure, critically!
New Tampa As Floor Zero?
The New Tampa Walmart on Bruce B. Downs (BBD) Blvd, simply south of Wharton Excessive, is a really busy retailer. Though not the largest or busiest within the nation, it nonetheless serves 1000’s of shoppers each day. And, with Walmart desperately attempting be the nation’s chief in customer support, how does the New Tampa Walmart retailer determine into that equation? And, why are the just lately put in robotic towers on the New Tampa Walmart nonetheless sitting unused (photograph above)?
Taking over greater than half of the shop’s exterior backyard heart, the big blue “Auto-Dispense Towers” (as they had been formally referred to as) have given us a glimpse into the way forward for the retailer, even when they had been barely forward of their time. And, these unassuming constructions would possibly maintain a part of the important thing to Walmart’s continued success nationwide.
In case you pull as much as the shop on the Wharton aspect, you would possibly marvel, “What within the heck are this stuff?,” as they remind us of the traditional drive-up financial institution ATM/teller traces, and truthfully, that’s not too far off from their precise function.
There presently are eight parking areas beneath the blue awnings the place clients can pull up and park subsequent to particular person roll-up doorways, get out, stroll over to the display, sort of their Walmart order quantity, and their orders are despatched through blue crates on a rail system contained in the constructing (by means of the thick blue a part of the roof), all the way down to the ready car, the place the roll-up door will open, permitting the shopper to load their order immediately into their car.
That is all presupposed to be performed mechanically by a robotic retrieval system that was referred to as “Alphabot,” working within the 27,000-sq.-ft., back-of-house Market Success Middle (MFC). It was a very cutting-edge idea that may even deal with orders with chilly groceries.
However, whereas the towers, the system, and the achievement heart had been all put in in 2023 and had been presupposed to be operational for patrons by someday final yr, the rollout of the automated system was delayed for causes unknown, regardless of a number of in-person inquiries on the retailer that went unanswered by administration for over a yr.
We had been informed it was company coverage to not discuss concerning the shops, although administration was very happy to elucidate the system’s function once we wrote our first article about it again in 2023, referred to as “Walmart to Start Using Robotic Order Success by Subsequent Yr.”
We had heard some rumblings that the wait instances for merchandise to be delivered by means of the system had been too lengthy, and that this system was presumably being fully scrapped as a result of the revamped curbside pickup space simply labored higher.
These rumors didn’t appear too far-fetched, as this was solely the 2nd retailer within the U.S. to get this new know-how (along with Walmart’s flagship retailer in Bentonville), so possibly it hadn’t labored as was hoped, and was being deserted, as was the drone supply service the New Tampa retailer was among the many first to have again in 2023 that really was deserted final yr.
What we’ve got discovered is that Walmart will not be scrapping the automated buyer achievement program, and that one other firm contracted by Walmart might be perfecting it for them.
Comfort Above All Else
Comfort has change into an enormous subject for Walmart, for the reason that firm believes its clients need and are even prepared to pay further for it, and that this focus will maintain the retailer on the high of the retail sector. Based on Walmart.com, “Roughly 90% of the US inhabitants lives inside 10 miles of a Walmart or Sam’s Membership,” however as everyone knows, instances are altering and, particularly with the expansion of Amazon and different house supply companies, clients nonetheless need extra.
Walmart has been main the way in which in buyer comfort for years. In 2000, across the time the New Tampa retailer was breaking floor, Walmart.com was launched, permitting clients to buy on-line. And, in 2007, the web site launched “Web site to Retailer,” which allowed clients to order on-line and choose up in-store.

The corporate additionally helped pioneer self check-out within the early 2000s, which then turned commonplace in Walmart shops within the 2010s. In 2013, curbside pickup was launched at a Denver location, and added to 1,000 places by 2017. The New Tampa retailer has a completely revamped curbside pickup (photograph), now with as much as 45 numbered spots accessible on the north aspect of the shop.
Walmart first launched its huge orange in-store pickup towers in 2016, however discontinued them after lower than 5 years. The towers had been used to select up on-line orders and had been partially robotic, working like an enormous merchandising machine on the entrance of the shop.
As we speak, the corporate’s most formidable program, the “Walmart Plus” subscriptions — that are just like an Amazon Prime membership — are hovering, providing free grocery and product supply for $12.95 a month, however with an choice to have your gadgets delivered inside three hours for an additional charge. Based on Walmart, the additional charges accounted for a whopping 30% of all Walmart Plus orders. The corporate has set itself as much as provide same-day service to 93% of US households, chief monetary officer John David Rainey defined throughout a current investor name in February.
“We’re strengthening our means to serve folks how they need to be served within the second,” chief government officer Doug McMillon has mentioned, “That’s what’s driving our development.” And, McMillon is doubling down on the comfort technique. “If I might change something about how we’re perceived as we speak, it’d be that extra folks learn about our breadth of assortment on-line and our growing supply pace.”
What About Lasers, Robots & AI?
Though we haven’t had any affirmation from Walmart, a part of the explanation why the New Tampa retailer’s automated system isn’t but operational for patrons could need to do with the truth that, on Jan. 16, Walmart introduced that it had agreed to promote its “Superior Methods & Robotics” enterprise, primarily based in Andover, MA (which had been growing the corporate’s proprietary Alphabot system), to a publicly traded firm referred to as Symbotic (NASDAQ inventory ticker SYM), for $200 million money at shut, with consideration for $350 million extra (or $550 million complete), relying upon how a lot enterprise Walmart does with the corporate.
Then, Walmart will flip round and pay Symbotic $230 million at shut, with one other $290 million over time (or $520 million complete), as a contractor to put in the robotic programs in Walmart shops. Complicated, proper?! That’s enterprise!
Since 2022, Walmart has been an enormous investor in Symbotic and, as of Dec. 2024, the retailer owned 15 million Symbotic shares valued at greater than $400 million.
It is smart that Walmart is closely invested in Symbotic and paying the corporate a hefty sum within the deal, as a result of, within the announcement, Symbotic mentioned that, “Walmart has chosen Symbotic to develop, construct and deploy a sophisticated answer leveraging Symbotic’s A.I.-enabled robotics platform to supply Walmart clients better purchasing comfort by means of accelerated on-line pickup and supply choices at shops.”
The announcement additionally mentioned that, as a part of the deal, “If efficiency standards [for the robotics platform] are achieved, Walmart is dedicated to buying and deploying programs for 400 APDs at shops over a multi-year interval, with Walmart’s possibility so as to add further APDs within the coming years.” APD stands for Accelerated Pickup and Supply facilities, which is only a fancy identify for the Market Success Facilities (MFC), similar to the one which was constructed within the New Tampa retailer that isn’t but accessible to fill buyer orders.
Based on this information, since Symbotic acquired the a part of Walmart that first developed the robotic know-how, one might assume the corporate might be perfecting the Alphabot know-how and deploying it to the New Tampa retailer when it’s prepared, after which assemble the system in 400 Walmart shops as a part of the preliminary settlement.