Sports activities Amenities Firms Finding out Parking & Different Enhancements At Well-liked Wiregrass Ranch Facility
It’s solely been roughly two months since Sports activities Amenities Firms (SFC) obtained the contract with Pasco County to handle the Wiregrass Ranch Sports activities Campus, however the Clearwater-based firm that manages dozens of comparable services throughout the nation is already taking motion to make enhancements to what has been referred to as the “crown jewel” of sports activities attractors to Florida’s Sports activities Coast, also referred to as the Pasco County Tourism Division.
Though we now have but to have the ability to sit down and really chat with any of SFC’s higher administration, SFC associate Ashley Whitaker did reply to all of my questions on SFC’s plans for the Sports activities Campus by e mail — and it’s apparent from these solutions that this firm positively is aware of the best way to handle services like these and, as Wiregrass Ranch developer JD Porter not too long ago advised me, “the county made the appropriate selection once they selected [SFC].”
Checking Again In
It’s been fairly some time since I’ve been again on the Sports activities Campus. As you readers know, my spouse (and gross sales supervisor) Jannah was the director of gross sales and advertising underneath the earlier operator RADDSports, which had its contract purchased out by the Pasco County again in 2023, after the County Fee voted to default RADDSports and RADD sued Pasco County.
The county then opted to handle the power itself, regardless that Pasco’s settlement with Wiregrass Ranch was that the county was by no means allowed to function the power.
However, that’s all water underneath the bridge now, as SFC has already made plenty of necessary strikes — with extra nonetheless to come back.
Beneath is my e mail dialogue with Sports activities Amenities Firms (SFC) associate Ashley Whittaker (picture, proper & “AW “in Q&A under), who leads SFC’s in-house advertising and branding “company.”
I respect Ashley’s candid solutions to my many questions on SFC’s plans for the Wiregrass Ranch Sports activities Campus, now that the corporate has rather less than two months of manging the power underneath its belt.
For many who are unaware, SFC has developed and/or managed practically 100 sports activities services throughout the nation, making it one of many leaders on this trade. — GN

GN – Does SFC now have its personal administration on-site on the Wiregrass Ranch Sports activities Campus (WRSC)?
AW – SFC has been lucky to inherit the hardworking employees at WRSC, and we’re aligning them with our trade main requirements in all departments, integrating with our help heart in Clearwater.
GN-Is SFC retaining the entire present workers on the Sports activities Campus or have you ever been deciding on a case-by-case foundation which of these workers you’ll retain?
AW-All present workers of WRSC had been provided the chance to stay with the venue underneath SFC administration.
GN-What number of weekend occasions are already on the books on the Sports activities Campus for the remainder of 2025?
AW-Together with the Florida’s Sports activities Coast DMO (Vacation spot Administration Group), we now have a strong schedule and are wanting ahead to a fantastic fall season with occasions each inside and outdoors on the brand new grass fields all through the top of the 12 months each weekend.

GN-Are there any weekends obtainable this 12 months on your firm to e book your individual occasions? If not, when will SFC have the ability to begin including new weekend occasions?
AW-With such a full calendar, there are few weekends obtainable for any further occasions. Once we do have availability, occasions (together with SFC ones) will probably be chosen on advantage for the good thing about the neighborhood.
GN-Will you be persevering with the native programming that’s at the moment in place or will SFC be changing that programming with applications of its personal? If that’s the case, what applications will you modify/add?
AW-Sure, we will probably be persevering with with the native programming. The one change will probably be how dad and mom register for the programming by enhanced software program.
GN-I do know the county stated that SFC will probably be conducting a research to see how further parking could be configured at that web site and that it’s going to take as much as six months so that you can conclude that research, however when will the research really start (or has it already)?

AW-Sure, the research is underneath approach. Along with parking, we’re additionally exploring the feasibility of indoor and out of doors complimentary facilities. The research is underneath approach and will probably be reviewed with the county in November/ December timeframe.
GN-Is there wherever on the Sports activities Campus web site the place you possibly can see having the ability to increase the prevailing parking?
AW-We’re exploring with Pasco County the chance to boost parking on the Sports activities Campus.
GN-Have you ever now spoken with JD Porter and/or Scott Sheridan of Locust Department/Wiregrass Ranch? Are you able to inform me something about that (or these) dialogue(s)?
AW-Sure, we now have engaged in conversations with JD Porter and Scott Sheridan and sit up for being nice neighbors and neighborhood companions.
GN-Have you ever been in touch with the Peachtree Group concerning the Residence Inn that shares the positioning? Are you able to inform me something about that dialogue?
AW-We’ve got hosted particular conferences introducing ourselves to the resort neighborhood and in addition introduced to native enterprise homeowners on the request of Florida’s Sports activities Coast DMO.
GN-Is there any technique to do a dwell interview with you, your associate Eric Sullivan or another person from SFC — on the Sports activities Campus or on the North Tampa Bay Chamber workplace for my new podcast? Even when it must be a lot additional into the longer term, an precise interview is far more private and will probably be higher obtained by my readers (as a result of I additionally will do a narrative about it in print) and podcast viewers.
AW-That is doable to be scheduled someday sooner or later.